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Amazon Fresh Extends Online Grocery Service to Over 270 Indian Cities

The expansion relies on an enlarged seller network with farm-linked sourcing to speed local fulfillment.

Overview

  • Amazon India said the service now covers more than 270 cities as part of the Great Indian Festival, with festive deals starting at ₹1 and up to ₹400 cashback.
  • Newly added locations include Gorakhpur, Dehradun, Jalandhar, Zirakpur, Coimbatore, Nellore, Jamshedpur, Asansol and Durgapur.
  • The company reports 4.5X growth in reach and a ten-fold jump in selection to over 40,000 products since 2023.
  • More Retail Limited has converted more than 370 More stores to serve online orders, driving 65% year-on-year growth for its Amazon Fresh business in 2024.
  • Sellers work directly with over 13,000 registered farmers using a four-step quality process that includes inspection, grading, cold storage and final checks.