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Amazon Formalizes Leadership Principles in Midyear Performance Reviews

Managers now use a single Overall Value score that measures values adherence, performance, potential to determine raises, promotions, performance improvement placements.

Amazon CEO Andy Jassy.
Andy Jassy and his deputies continue to look for new ways to rebuild the company's culture.
andy jassy amazon
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Overview

  • The new system embeds all 16 Leadership Principles alongside streamlined performance and potential scales in midyear evaluations for corporate employees.
  • An Overall Value score now dictates salary increases, promotions and whether staff enter performance improvement plans.
  • Fixed stack-ranking quotas cap the top “role model” grade at 5% and mandate set distributions across five performance tiers.
  • The appraisal overhaul builds on CEO Andy Jassy’s wider push for cultural discipline via return-to-office mandates, management cuts and revised pay models.
  • Workers have raised concerns about opacity and potential misuse even as Amazon joins Microsoft, Google and Meta in tightening performance reviews.