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Amazon, Flipkart Kick Off Festive Sales With Early Access, iPhone Deals and 10‑Minute Deliveries

Early demand during member access exposed Flipkart glitches, cancellations.

iPhone 16 Pro was launched at ₹1,19,900 in India.
Flipkart and Amazon have revealed huge discounts on iPhones ahead of festive sales.
Flipkart Big Billion Days 2025 sale: Apple’s iPhone 16 series headlines the offers, with the iPhone 16 expected to drop from Rs. 79,900 to Rs. 51,999, the iPhone 16 Pro from Rs. 1,19,900 to Rs. 69,900, and the iPhone 16 Pro Max from Rs. 1,44,900 to Rs. 89,900.
Amazon Great Indian Festival is LIVE for Prime members

Overview

  • Prime and Flipkart Plus/Black members gained 24‑hour head starts on September 22, with both sales opening to all shoppers on September 23.
  • Flipkart launched Flipkart Minutes for 10‑minute doorstep delivery across 19 cities and 3,000 pincodes, operating round the clock during the event.
  • Amazon highlighted Prime‑exclusive early access and up to 10% extra Prime Festive Offers on top of sale discounts, alongside SBI card deals, Amazon Pay ICICI cashback and expanded delivery stations.
  • Headline smartphone bargains drove traffic, including Flipkart’s listed iPhone 16 offers near Rs 52,999 and Pixel 9 at Rs 34,999, while Amazon touted iPhone 15 pricing around Rs 43,749 with bank discounts; many effective prices reflect bank, exchange or EMI incentives.
  • Shoppers reported rapid sell‑outs, app/website glitches, fluctuating prices and order cancellations on Flipkart during the early window, even as Amazon emphasized faster deliveries for Prime members.