Amazon Fire TV Update Triggers Full-Screen Ads on Startup

Users can disable the intrusive ads by adjusting their device settings.

Amazon has rolled out an update to its Fire TV products that auto-plays full-screen ads when the user turns on their device.
The placement of the cursor on the large banner ad on the Fire TV home menu prompts the ad to play on startup.
Users can avoid the ads by configuring their settings to disable Allow Video Autoplay and Allow Audio Autoplay.
The new Fire TV home screen will finish rolling out globally over the coming months on all Fire TV devices released after 2016.
The ads seem to affect both Fire TV streaming sticks and Fire TVs.