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Amazon Fire TV Discounts End Tonight as New 4K Select Debuts With Vega OS

The shift introduces a Linux-based Vega OS with apps limited to the Amazon Appstore.

Overview

  • Amazon’s extended Prime Day pricing on Fire TV devices ends on October 14 at 23:59, with the Fire TV Stick 4K at €34 and the Fire TV Stick HD at €24.
  • The sale covers the full lineup from entry-level sticks to the Fire TV Cube, offering time-limited reductions across models.
  • Amazon’s Fire TV Stick 4K Select is priced at €54.99 with availability from October 15, moving to Vega OS and removing sideloading in favor of Appstore-only installs.
  • Current discounted sticks continue on Android-based Fire OS, which supports sideloading and alternative players for users who prioritize flexibility.
  • Feature highlights differ by model: the Fire TV Stick 4K offers 4K, Dolby Vision, HDR10+, Dolby Atmos and Wi‑Fi 6, while the 4K Max adds more power, double storage, Wi‑Fi 6E and an Ambient-TV mode.