Amazon Faces Speculation Over Freevee Shutdown Amid Prime Video Focus

Despite rumors of discontinuing its ad-supported service Freevee, Amazon denies plans, emphasizing its importance alongside Prime Video's ad tier.

Amazon is reportedly planning to sunset Freevee, its ad-supported streaming service, to focus on Prime Video's ad-supported tier.
Despite rumors of Freevee's shutdown, Amazon has publicly denied any plans to discontinue the service, stating it remains an important offering.
Freevee's potential closure is seen as part of Amazon's broader strategy to streamline its ad and product efforts, possibly before the NewFronts in late April.
Amazon introduced an ad-supported tier to Prime Video in January, leading to speculation about the redundancy of maintaining two ad-supported platforms.
Freevee's original content, including Emmy-nominated series Jury Duty, is expected to migrate to Prime Video if the service is discontinued.