Amazon Faces Massive Class Action Over Prime Video Ad Policy

Over 82,000 customers join a lawsuit alleging Amazon made unauthorized changes to Prime Video contracts by introducing ads and charging for ad-free streaming.

Amazon Prime Video began adding advertisements to its streaming service in February 2024, requiring customers to pay an additional €2.99 per month for ad-free viewing.
Consumer advocates argue the change constitutes an unauthorized contract modification, as customers were not given the option to consent to the new terms.
The class action, led by the Verbraucherzentrale Sachsen, has attracted 82,941 participants seeking reimbursement of €35.88 per year in extra fees.
The lawsuit, filed in Bavaria, could take several years to resolve and involves potential damages in the hundreds of millions of euros.
This legal challenge follows a similar case in which a German court deemed a 2022 Amazon Prime price hike unlawful due to insufficient customer consent.