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Amazon Faces Jury Trial Over FTC Claims It Misled Prime Users

A judge has already ruled that Amazon violated ROSCA by taking billing details before clearly disclosing Prime’s terms.

Overview

  • Jury selection began Monday in Seattle with opening statements expected Tuesday in a trial slated to run about four weeks.
  • The FTC alleges Amazon used dark patterns to steer shoppers into Prime and maintained an 'Iliad' cancellation flow requiring four pages, six clicks, and 15 options.
  • U.S. District Judge John H. Chun found a ROSCA violation on pretrial motions and said two senior executives could face personal liability if the FTC proves its case.
  • Amazon denies wrongdoing, arguing its disclosures are clear, its cancellation options are simple, and that customers value Prime.
  • The FTC seeks penalties, monetary relief, and permanent injunctions that could force changes to subscription practices for a program with roughly 200 million members and tens of billions in revenue.