Amazon Faces Class Action Lawsuit Over Alleged Unauthorized Data Collection

The lawsuit accuses Amazon of secretly gathering sensitive geolocation data via its Ads SDK without user consent, violating California privacy laws.

A class action lawsuit was filed in San Francisco federal court, accusing Amazon of collecting sensitive consumer data through its Ads SDK embedded in third-party apps.
The plaintiff alleges Amazon tracked users' geolocation and personal data, including religious affiliation, sexual orientation, and health information, without informing or obtaining consent from users.
The lawsuit claims that consumers were unaware of Amazon's data collection practices, as they were not prompted to opt in or out of such tracking.
The legal complaint cites violations of California's Penal Code and the Comprehensive Computer Data Access and Fraud Act, seeking damages for affected Californians.
Amazon has yet to respond to the allegations, which highlight broader concerns over privacy issues in ad tech and SDK-based data collection practices.