Overview
- Perishables now account for nine of the ten top same-day bestsellers in covered areas, led by items like bananas, avocados, and blueberries.
- Amazon reports perishable grocery sales have risen 30 times since January, and customers who add fresh items to same-day orders shop about twice as often.
- The perishable assortment for same-day delivery has expanded by more than 30% since August, adding thousands of Whole Foods items, with further rollouts planned in 2026.
- Prime members get free same-day delivery on orders over $25 in most areas, pay $2.99 if under the minimum, and non-Prime customers pay $12.99 per order.
- Amazon cites temperature-controlled fulfillment, insulated bags, a six-point quality check, and a Freshness Guarantee to assure perishable quality.