Overview
- The sale runs July 8–11, marking the longest Prime Day yet with a 96-hour shopping window.
- Adobe Analytics projects U.S. online spending will climb 28.4% year-on-year to $23.8 billion based on analysis of one trillion site visits.
- Clothing discounts are expected to average 24% off while electronics deals hover around 22%.
- Major UK retailers including Boots, Boden, Argos and Currys run parallel promotions to rival Amazon’s event.
- Full access to the steepest deals requires an Amazon Prime subscription and includes exclusive offers such as Football Manager 2024 for free via Prime Gaming.