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5h ago

Amazon Extends Prime Day to Record Four-Day Event With $23.8 Billion Spending Forecast

Prime Day membership unlocks deep discounts across key categories with free gaming content included for subscribers.

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Packages are transported on a conveyor belt at the Amazon warehouse on Prime Day, in Melville, New York, U.S., July 11, 2023. REUTERS/Soren Larson/File Photo
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Overview

  • The sale runs July 8–11, marking the longest Prime Day yet with a 96-hour shopping window.
  • Adobe Analytics projects U.S. online spending will climb 28.4% year-on-year to $23.8 billion based on analysis of one trillion site visits.
  • Clothing discounts are expected to average 24% off while electronics deals hover around 22%.
  • Major UK retailers including Boots, Boden, Argos and Currys run parallel promotions to rival Amazon’s event.
  • Full access to the steepest deals requires an Amazon Prime subscription and includes exclusive offers such as Football Manager 2024 for free via Prime Gaming.