Overview
- Multiple outlets reported Wednesday that Amazon Prime Video agreed to a multi-season extension with Kirk Herbstreit that includes an explicit option for the company to replace him if a preferred analyst becomes available.
- The deal is described as paying in the eight-figure range per year and is shorter than Herbstreit’s initial five-year contract with Prime.
- Amazon’s stated top target is Los Angeles Rams coach Sean McVay but McVay is tied to a multiyear Rams extension and is not an immediate broadcasting candidate.
- Herbstreit is also in the final season of his ESPN College GameDay contract, which ESPN will address after the college season ends, while play-by-play partner Al Michaels remains on year-to-year deals that preserve further booth flexibility for Prime.
- The arrangement reflects rising demand and salaries for marquee NFL voices and gives Prime a path to chase figures such as McVay, Troy Aikman, Greg Olsen, or Travis Kelce if and when they become available.