Overview

• Amazon Now is now live in select Mumbai neighborhoods following earlier launches in Bengaluru and New Delhi.
• Amazon has opened over 100 micro-fulfilment centres across the three cities and plans to add hundreds more by year-end.
• The company reports daily orders growing about 25% month on month, with Prime members tripling their shopping frequency.
• The service delivers thousands of essentials—including groceries, personal care items and electronics—in roughly 10 minutes.
• Shares of quick-commerce rivals showed small gains after the launch, with Swiggy up 0.11% and Eternal (Blinkit parent) up 0.51%.