Overview
- Reports Thursday say Amazon has held first internal conversations about reviving The Apprentice for its streaming service.
- An Amazon spokesperson says the format is not in active development and that no outreach to the Trump family or other external parties has occurred.
- Donald Trump Jr. is being discussed inside the company as a possible host, according to accounts of the internal talks.
- The discussions fit a broader programming strategy under Amazon MGM leadership to broaden the audience with conservative and religious‑leaning content, including work with faith producers and series like House of David.
- Context: The NBC reality show ran from 2004 to 2015 and built Donald Trump’s boss persona, and recent Trump‑related releases on Prime Video, including the documentary Melania, are cited as proof points for commercial interest.