Overview

• Prime Video Engage revealed that subscriptions via its channels marketplace now make up 25% of US streamer sign-ups with Antenna reporting nine out of ten would not have occurred without exposure on the platform.
• Case studies presented showed that HBO Max added 2.3 million subscribers in the year after rejoining Prime Video in December 2022.
• Amazon typically takes a roughly 30% commission on subscriptions initiated through its channels marketplace and emphasized that its 200 million Prime members and reach across 9,000 devices justify the fee.
• The company showcased new AI-driven personalization tools and ad-tech features including shoppable and contextual ads to boost viewer engagement and partner revenue.
• The launch of ad-supported tiers has fueled 46% of subscriber growth over the past year and Amazon expects its channels and ad revenue to drive Prime Video to profitability in 2025.