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Amazon Expands into South Africa, Launching Local Online Marketplace

The e-commerce giant introduces Amazon.co.za, offering extensive local and international products with innovative delivery options.

  • Amazon.co.za goes live, challenging established local retailers like Takealot and introducing over 3,000 pickup points for flexible shopping.
  • Initial offerings include free delivery on first orders and a wide selection of goods from consumer electronics to home appliances.
  • Partnership with local non-profits and support for small businesses highlight Amazon's commitment to integrating into the South African market.
  • The launch follows a series of delays, marking Amazon's strategic entry into Africa's burgeoning online retail sector.
  • Amazon's local presence is set to intensify competition in a market where online shopping has surged post-pandemic.
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