Amazon Expands AI-Powered 'Buy for Me' Feature in Beta Testing

The new feature enables U.S. customers to purchase items from third-party websites directly through the Amazon app using agentic AI technology.

The 'Buy for Me' feature allows users to complete purchases from third-party websites within the Amazon Shopping app without leaving the platform.
Currently in beta testing, the feature is available to a subset of U.S. customers on iOS and Android, with plans for broader rollout based on feedback.
Powered by Amazon's Nova AI system and Anthropic's Claude model, the feature securely processes encrypted customer data for seamless transactions.
Participating brands benefit from increased visibility and sales, though customer service, returns, and exchanges remain the responsibility of the brand stores.
Amazon plans to expand the feature to include more brands and products, aiming to further enhance convenience and product accessibility for users.