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Amazon Executive's Necklace Sparks Controversy Over Pro-Palestine Symbolism

Ruba Borno's pendant featuring a Palestinian flag on a map of Israel leads to backlash and calls for boycott.

  • Ruba Borno, an Amazon Web Services executive, appeared in a company video wearing a necklace with a Palestinian flag imposed on a map of Israel, prompting criticism.
  • The video, intended to promote an upcoming company conference, was removed by Amazon following public outcry on social media.
  • Critics argue the necklace is inappropriate, especially given the ongoing captivity of Amazon employee Alexander Troufanov by Hamas.
  • Amazon has stated the video was not meant to be a political statement and plans to release a new version soon.
  • Borno, a Palestinian who resettled in the U.S. during the Gulf War, has faced calls for her resignation and has made her social media accounts private in response.
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