Amazon Enhances Buy With Prime Service with New Features

Order Tracking, Customer Service, and Returns Now Available for Merchants on Other Websites

Amazon has enhanced its Buy With Prime service with new features, including order tracking, customer service, and returns for merchants selling on other websites.
Buy With Prime, launched in 2022, allows Amazon Prime members to enjoy Prime benefits on other online shopping sites.
Customers can now return eligible Buy with Prime orders at UPS Store locations, Whole Foods Market, Amazon Fresh, and Amazon Go stores without a box or label.
Amazon reviews are now visible on product pages of participating brands offering Buy with Prime, providing shoppers with more confidence in their purchases.
Amazon's move comes ahead of the holiday shopping season, and is expected to attract more customers and generate additional fee revenue from online stores.