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6h ago

Amazon Ends Prime Invitee Sharing Outside the Household on Oct. 1

Analysts link the change to efforts to convert grandfathered users after slower U.S. Prime sign-ups.

FILE - An Amazon Prime logo appears on the side of a delivery van as it departs an Amazon Warehouse location in Dedham, Mass., Oct. 1, 2020. (AP Photo/Steven Senne, File)
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Overview

  • Amazon has notified members that the Prime Invitee Program will be discontinued on October 1, with invitees to be informed by September 5.
  • Sharing will shift to Amazon Family, which limits benefits to one other adult in the same home, up to four teens added before April 7, 2025, and up to four child profiles.
  • Participants in Amazon Family must share the same primary residential address and agree to share payment methods for household verification.
  • Affected invitees are being offered a discounted Prime membership at $14.99 for the first year, with reports indicating the promotion starts Friday and runs through December 31, 2025.
  • After the promo, standard pricing applies at $14.99 per month or $139 per year, as consumer backlash surfaces on social media and Reuters reports U.S. sign-ups fell short of targets while Amazon says membership continues to grow.