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Amazon Ends Prime Invitee Sharing on Oct. 1, Points Users to Household-Only Option

Amazon is steering cross-household beneficiaries to Amazon Family’s same-address rule to encourage paid memberships.

Overview

  • Amazon confirmed on its website that the Prime Invitee program will be discontinued on October 1, ending free-shipping sharing outside a subscriber’s household.
  • People who relied on Invitee to get free shipping must sign up for their own Prime membership to keep the benefit.
  • The company is directing affected users to Amazon Family, which allows sharing of Prime benefits only with members of the same household.
  • Invitee stopped accepting new sign-ups in 2015, and it remains unclear how many users are still active under the old rules.
  • Prime costs $14.99 per month or $139 per year, Amazon does not disclose U.S. subscriber totals, and CIRP estimates about 197 million customers as of March 2025; Reuters recently reported fewer Prime sign-ups during July’s expanded Prime Day than a year earlier.