Amazon Ends 'Fresh' Grocery Delivery Service in Germany

After seven years, Amazon will cease its Fresh delivery operations in major German cities by December 14, focusing instead on partnerships and non-perishable goods.

• Amazon's Fresh service, launched in 2017, will no longer operate in Berlin, Hamburg, and Munich.
• The decision is part of Amazon's strategy to simplify its grocery offerings and concentrate on non-perishable items.
• Amazon has partnered with Knuspr, a Czech-based e-food provider, to continue offering fresh products in select regions.
• Knuspr will manage its own shop on Amazon's platform, expanding its service to Munich and the Rhein-Main area.
• Amazon also collaborates with Tegut for grocery deliveries in Germany, while maintaining its Fresh supermarkets in the USA.

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