Overview
- Amazon's Fresh service, launched in 2017, will no longer operate in Berlin, Hamburg, and Munich.
- The decision is part of Amazon's strategy to simplify its grocery offerings and concentrate on non-perishable items.
- Amazon has partnered with Knuspr, a Czech-based e-food provider, to continue offering fresh products in select regions.
- Knuspr will manage its own shop on Amazon's platform, expanding its service to Munich and the Rhein-Main area.
- Amazon also collaborates with Tegut for grocery deliveries in Germany, while maintaining its Fresh supermarkets in the USA.