Overview
- Amazon listed select Apple Watch Ultra 4 GPS + Cellular configurations for $699.99 on Monday, matching the lowest price tracked for the new model.
- The $699.99 price is about a $99 saving, roughly 12% off the $799 list price, and applies only to particular case, band and size SKUs rather than the full Ultra 4 lineup.
- Coverage from multiple outlets shows the markdown is inventory dependent and brief, so shoppers who want the discounted styles may face quick sellouts or fluctuating availability.
- Buyers should weigh the Ultra 4’s endurance and health features—extended battery modes, faster charging, dual‑frequency GPS and more frequent heart‑rate sampling—against cheaper clearance deals on discontinued Ultra 3 stock.
- This early‑holiday discount continues a pattern of post‑launch price volatility for Apple’s Ultra line, where retailers clear older Ultra 3 inventory and selective Ultra 4 promos appear in narrow windows.