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Amazon Declares 'Red Alert' for UK Prime Shoppers Over AI-Driven Phishing

The retailer warns that fraudsters are using advanced AI tactics to mimic genuine Prime renewal notices.

The Amazon logo is displayed on a sign outside of a distribution center on May 3, 2025 in San Diego, California.
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Overview

  • Amazon has issued a red alert warning to UK Prime subscribers after a spike in phishing emails falsely claiming that subscription fees are set to increase.
  • Scam emails often include personal details harvested from past data breaches to make the fraudulent messages appear legitimate.
  • Amazon instructs users to verify membership status exclusively through its mobile app or website and to avoid clicking any links in unsolicited messages.
  • Customers are advised to enable two-step verification, review their Message Centre for authentic communications, and monitor bank statements for unauthorized activity.
  • Cybersecurity firm McAfee reports that generative AI tools are making phishing campaigns more sophisticated as consumers faced $12.5 billion in fraud losses in 2024.