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4w ago

Amazon Debuts AI-Powered 'Interests' to Personalize Shopping for U.S. Customers

The feature uses large language models to tailor product recommendations and is currently available to a limited subset of users, with plans for broader rollout in the coming months.

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Overview

  • Amazon's 'Interests' feature allows users to create personalized shopping prompts using everyday language, tailored to their preferences and price limits.
  • The tool leverages large language models (LLMs) to translate user prompts into actionable product recommendations, enhancing product discovery.
  • Currently available to a small subset of U.S. customers on the Amazon app and mobile website, the feature will expand to all U.S. customers in the near future.
  • 'Interests' proactively notifies users about new products, restocks, and deals that match their specific preferences and needs.
  • This feature is part of Amazon's broader strategy to integrate generative AI tools, like AI Shopping Guides and review highlights, to simplify shopping and build customer confidence.