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7mo ago

Amazon Debuts 15-Minute ‘Amazon Now’ Grocery Delivery in Brazil

The rollout reflects Amazon’s Brazil-first investment push supported by a rapidly expanded logistics network.

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Overview

  • Service launches in São Paulo today with initial coverage in selected neighborhoods across Rio de Janeiro, Campinas, Curitiba, Fortaleza, Porto Alegre, Recife and Belo Horizonte by March 9.
  • Amazon Now brings fresh and frozen groceries to Brazilian customers for the first time through Amazon with deliveries targeted in up to 15 minutes.
  • During launch there is no delivery fee, then it remains free for Prime members and costs R$5.49 for others, with a R$15 order minimum and a separate checkout flow.
  • Payments can be made via Pix or credit card, and orders include real-time WhatsApp tracking and driver messaging without sharing personal data.
  • Amazon cites more than 250 logistics sites after about 100 opened in 2025, names Brazil its top investment priority, and is reported to be partnering with Rappi for operations.