Overview

• Amazon has reduced the Soudorv smartwatch from £99.99 to £23.74, pairing its 1.91-inch 3D full-touch display with fitness tracking, sleep analysis, stroke monitoring and remote camera control
• The Samsung Galaxy Fit3 is now £43 on Amazon UK versus £59 at Argos and Samsung, offering a 40 mm curved glass display, aluminium body, over 100 workout modes and up to 13 days of battery life with fast charging
• User reviews place the Soudorv at 4.9 stars and the Galaxy Fit3 at 4.4 stars from more than 2,600 ratings, highlighting value for money and feature sets
• Some customers report strap durability issues on the Soudorv after three weeks of use and shorter-than-advertised battery performance on the Galaxy Fit3
• These mid-July markdowns reinforce Amazon’s lead in the UK budget smartwatch segment and pressure rival retailers to match ultra-low prices