Overview
- Amazon’s Soudorv smartwatch has plunged from its £99.99 launch price to about £23 following post-Prime Day reductions
- The £23 device packs 3D full-touch, health sensors, over 100 sports modes, call handling and up to seven days of battery life
- Customers praise its functionality and near-five-star rating but warn of strap durability issues and initial app-sync hiccups
- Currys, H. Samuel and Argos are matching the trend with sub-£50 deals on competing smartwatches and fitness trackers
- Retailers’ aggressive discounting is reshaping UK consumer expectations for affordable, feature-rich wearables