Amazon Considers Expanding News Programming After Election Night Special

The streaming giant is reportedly exploring event-based news specials following Brian Williams' Election Night broadcast, which drew four million viewers.

Amazon is reportedly evaluating a potential expansion into original news programming, focusing on event-based specials rather than daily newscasts.
The company's Election Night Live special, hosted by Brian Williams in November 2024, attracted four million viewers, surpassing CBS News and Fox broadcast network ratings during the same timeframe.
Amazon's approach would likely involve leveraging freelance contracts with well-known news personalities, avoiding long-term commitments to anchors or building a full newsroom infrastructure.
The streaming platform aims to maintain neutral, non-partisan coverage in its news programming, mirroring the tone of the Election Night special.
This move aligns with broader trends of traditional news outlets facing challenges in retaining viewers, as more Americans shift to digital platforms for news consumption.