Amazon Considers Entering Veterinary Telehealth Market to Compete with Walmart
Amazon's potential venture into pet telehealth aligns with broader efforts to compete in the healthcare market, a move spurred by competitor Walmart's partnership with pet-care company Pawp.
- Amazon is planning to enter the veterinary business and compete against Walmart, which is already offering telehealth pet care services in partnership with Pawp.
- The company's potential venture into veterinary telehealth is part of a broader strategy to become a legitimate healthcare provider.
- Amazon, which has been delivering medication to prime members through a service called RxPass and Amazon Pharmacy, reportedly considers expanding this existing deliver to include medications for pets as well.
- Amazon's move follows a trend of mass retailers like Walmart, Chewy, and Petco expanding into the pet health sector to stay competitive and grow their market share.
- There are concerns regarding the application of telehealth in veterinary medicine, such as the risks of misdiagnosis or delayed treatments and the current state and federal laws regulating pet telehealth.