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4w ago

Amazon Confirms Prime Big Deal Days Oct. 6–7

Member-only trials, AI shopping tools, early discounts aim to change how shoppers prepare for the fall sale.

Prime Day dates
An image of the outside of the Amazon Go store at Amazon's headquarters in Seattle. There are people walking and talking on the sidewalk out front of the store.
Promo banner: 'Prime Big Deal Days is back!' with a hand holding a cardboard Prime box against a blue background?
Three images of Amazon prime boxes stacked with products from the boxes.

Overview

  • Amazon set a 48-hour Prime Big Deal Days sale for Oct. 6–7 in North America and scheduled a seven-day Australian window from Sept. 29 to Oct. 5.
  • The company says the event will feature hundreds of thousands of deals across more than 35 categories, with discounts on major brands and sizeable price cuts on Amazon devices.
  • Most of the deepest discounts will be limited to Prime members, and Amazon is promoting time-limited subscription offers such as three months of Kindle Unlimited free, four months of Audible for $0.99 per month, and trials of Amazon Music Unlimited.
  • Some early deals are already live, and Amazon is rolling out AI shopping features—Alexa for Shopping, price-history displays and automated tracking—to help members find and secure offers.
  • Rivals including Target and Walmart have announced competing fall sales, which could keep prices competitive and make price comparison and deal-tracking important for shoppers ahead of Black Friday.