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Amazon Commits €1.4 Billion to Dutch Expansion Over Next Three Years

The plan focuses on AWS, logistics, plus AI tools to help Dutch SMEs scale exports.

Overview

  • The commitment, announced at Amazon.nl’s five-year anniversary event in The Hague, is the company’s largest in the Netherlands since launching there in 2020.
  • Funding will bolster cloud infrastructure through AWS and upgrade retail logistics and technology, including new AI capabilities for sellers on the platform.
  • Amazon reports a Dutch workforce of more than 1,000 across offices in Amsterdam and The Hague and a delivery station in Rozenburg.
  • Over 4,500 Dutch small and medium-sized businesses sell on Amazon, with about 90% exporting and more than 60% of Amazon.nl products coming from third-party sellers.
  • Independent research cited in coverage estimates Amazon’s 2024 impact at roughly €200 million to GDP with 2,000 indirect and 900 induced jobs, while the company continues to trail Bol.com in local e-commerce sales.