Overview

• Amazon said it saw “significant growth” in upfront commitments across all major holding companies with particularly strong support from independent agencies.
• Live sports inventory powered the gains, with the NBA’s debut on Prime Video delivering incremental volume alongside Thursday Night Football, NASCAR, the WNBA, and the NWSL.
• Advertisers increased demand for brand partnerships tied to Prime Video titles including Fallout, Oh. What. Fun, Beast Games, Merv, and Elle.
• Amazon emphasized its DSP as a single access point for planning, buying, and measurement across Amazon-owned properties and premium publishers.
• The company highlighted average monthly ad-supported reach of more than 200 million on Prime Video and over 300 million across its entertainment portfolio, while withholding total upfront volume and CPMs.