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Amazon Brings Alexa+ to Amazon Music App for Early Access Users

Amazon touts higher engagement, with a post‑beta plan making the assistant free for Prime and $19.99 for others.

Overview

  • The integration is live on iOS and Android for members of the Alexa+ Early Access program across all Amazon Music subscription tiers.
  • Users access the feature by tapping a new “a” button to ask conversational questions, identify songs from lyrics or TV shows, and probe charts, festival lineups, or lyric meanings.
  • Alexa+ can build highly specific, dynamic playlists from natural‑language prompts that listeners can save, rename, and refine.
  • Amazon says Early Access listeners explored three times more music and, when seeking recommendations, listened to nearly 70% more than with the original Alexa.
  • Broader rollout timing remains unannounced, and after Early Access the service will be included with Prime at no extra cost or $19.99 per month for non‑Prime customers.