Overview
- Muse, which launched on Sept. 8, has seen fast early adoption and topped the U.S. Apple App Store with roughly 730,000 U.S. iOS downloads in its first ten days.
- Meta opened a developer connector portal this week to let third parties submit integrations that would let Muse act across services such as email, calendars and payments.
- Amazon began blocking Muse from shopping on Amazon.com after warning that the agent did not identify itself, appeared to capture account credentials and had not been authorized to access the site.
- Meta says Muse runs each user instance inside an isolated ‘Muse Secure VM,’ stores credentials in secure vaults and asks users to approve high‑risk actions, but independent observers and retailers say those controls leave open questions about identity, credential handling and transparency.
- Investors have cheered Muse’s launch with analyst upgrades and a stock rally, yet analysts note Meta would need very large subscription numbers to make Muse a major revenue source and the Amazon dispute could limit the product’s real‑world value.