Overview

• Prime Day officially runs from July 8 through July 11, extending to four days for the first time.
• Apple AirPods Pro 2 are on sale for $159.99, a 36% reduction from their $249 list price.
• Standard AirPods 4 have dropped to an all-time low of $99 and are available to all shoppers without a Prime membership.
• Beats Powerbeats Pro 2 are offered at $199.95, marking a $50 savings and matching their lowest price tracked outside holiday events.
• The early launch is designed to drive Prime member engagement and boost subscriptions ahead of the main event.