Overview
- Emails to Prime members say Alexa+ will be installed on registered devices automatically and that the update will not require any action.
- Users cannot preemptively opt out, but they can revert after installation by saying, “Alexa, exit Alexa+.”
- Reports from Reddit and tech outlets describe mixed experiences, including slower responses, changes to the assistant’s voice and personality, smart‑home command hiccups, and more ads.
- PCWorld notes the early access program widened through 2025, with invites accelerating from an initial New York City rollout to broad availability by the holidays.
- Amazon says Alexa+ remains in early access with no charges yet, and unlike Google’s Gemini at Home, the upgrade can be rolled back to the classic Alexa.