Amazon Appoints Krishan Bhatia as VP of Global Video Advertising

Krishan Bhatia joins Amazon to lead a new global team focusing on streaming TV ad sales, including live sports and platforms like Twitch and Freevee.

Krishan Bhatia, former NBCUniversal executive, has been hired by Amazon as VP of Global Video Advertising.
Bhatia's role will oversee ad sales across Amazon's streaming services, including Twitch, Prime Video, and Amazon Freevee.
Amazon's CEO Andy Jassy highlighted a 24% growth in video advertising, reaching $47 billion last year.
The appointment is part of Amazon's strategic expansion to capture more advertising dollars shifting from traditional TV to streaming.
Bhatia will be based in New York and report to Alan Moss, VP of Global Ad Sales at Amazon.