Amazon and Walmart Tap into Gaming for Revenue Amid Consumer Spending Concerns

Amazon Develops Warhammer 40,000-Inspired Content, Walmart Partners with Unity for In-Game Shopping Experiences

Amazon and Walmart are turning to gaming as a new source of revenue, with Amazon developing movies and TV series inspired by the Warhammer 40,000 games and Walmart partnering with Unity to allow game and app creators to sell real items in 3D experiences.
Consumer spending has been hesitant due to concerns about inflation, with Walmart CEO Doug McMillon expressing concerns about consumer spending in 2024 due to heightened credit card balances and constrained household budgets.
Amazon plans to introduce limited advertisements to Prime and is offering subscribers the option to pay an extra $2.99 per month for uninterrupted content.
Walmart's partnership with Unity allows game and app creators to integrate Walmart’s shopping features directly into their creations, allowing the sale of physical products within 3D experiences on more than 20 platforms.
Walmart has also recently collaborated with TikTok and Roku for its inaugural shoppable series 'Add to Heart,' which debuted for the holiday season.