Amazon and Snap Partner for In-App Shopping Experience

Snapchat Users Can Now Purchase Select Amazon Products Directly from Ads

Amazon has struck a deal with Snap that allows users to buy products directly from ads on Snapchat, without leaving the app.
The new feature displays real-time pricing, Prime eligibility, delivery estimates, and product details for select Amazon products.
This partnership follows similar agreements Amazon has made with Meta and Pinterest, allowing in-app purchases on their platforms.
Snap shares rose 8% following the announcement of the deal, while Amazon shares also saw a modest increase.
The move is seen as a strategy to compete with platforms like TikTok and Shein, which have been growing their e-commerce presence.