Overview
- Samsung and Amazon Prime Video said HDR10+ ADVANCED will roll out for select titles on compatible 2026 Samsung TVs starting in August 2026.
- The format uses scene-by-scene metadata and AI tone mapping to increase overall brightness, preserve shadow and highlight detail, and apply intelligent motion smoothing.
- Samsung has listed its 2026 lineup, including flagship models such as the MicroRGB R95H, as the first devices to support the new format but has not published a full list of compatible models.
- The companies have not disclosed which movies or shows will launch in HDR10+ ADVANCED, leaving catalog size and initial availability unclear to viewers.
- HDR10+ ADVANCED is pitched as a royalty-free rival to Dolby Vision 2, a split that could force makers, streamers, and creators to choose formats and make early HDR experiences inconsistent across devices and services.