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Amazon and Flipkart Open Early Access to Festive Sales With Deep Phone Deals and 10-Minute Delivery

Platforms lean on bank incentives, quick delivery and expanded fulfilment to capture demand during the 24-hour member preview.

Flipkart Big Billion Days 2025 sale: Apple’s iPhone 16 series headlines the offers, with the iPhone 16 expected to drop from Rs. 79,900 to Rs. 51,999, the iPhone 16 Pro from Rs. 1,19,900 to Rs. 69,900, and the iPhone 16 Pro Max from Rs. 1,44,900 to Rs. 89,900.
Amazon Great Indian Festival is LIVE for Prime members
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A Chennai man was able to buy an iPhone 16 for less than ₹53,000 on Flipkart's Big Billion Days sale.

Overview

  • Prime and Plus members gained a 24-hour head start on September 22, with the full Amazon Great Indian Festival and Flipkart Big Billion Days opening to all shoppers on September 23.
  • Headline early-access prices include Flipkart listing iPhone 16 around Rs 52,999 and Google Pixel 9 at Rs 34,999, while Amazon’s early deals show iPhone 15 at Rs 43,749 (with bank offer) and Samsung Galaxy S24 Ultra at Rs 71,999.
  • Amazon is offering 10% instant discounts on SBI cards and unlimited cashback on the Amazon Pay ICICI Bank Credit Card, layering bank incentives over existing festival markdowns.
  • Flipkart launched Flipkart Minutes, a 10-minute delivery service operating 24x7 across 19 cities and 3,000 pincodes for categories such as mobiles, electronics, daily essentials and groceries, with real-time smartphone exchange available.
  • Early user experiences were mixed, with some reporting ultra-fast iPhone deliveries and effective prices near Rs 52,500, while others cited near-instant stockouts, order holds or cancellations as demand surged; both companies say they expanded fulfilment, with Amazon adding 12 centres and Flipkart ramping coverage to 19,500 pin codes.