Overview

• India’s GST overhaul took effect on September 22, lowering rates on several categories and setting the stage for e‑commerce price pass‑through as festival sales begin September 23.
• Amazon launched the Great Savings Celebration (#GSTBachatUtsav) with visible GST‑savings badges and is auto‑updating GST rates and product tax codes for select listings while guiding sellers.
• Flipkart rolled out a GST‑focused promotion and said the reforms will drive consumption this season, with operational preparations including overnight staffing arrangements in Bengaluru.
• Both platforms are stacking deep markdowns with bank deals: Amazon is offering 10% instant discounts via SBI cards plus cashback through Amazon Pay ICICI, while Flipkart has 10% instant discounts via Axis and ICICI.
• Early interest signals are strong, and analysts project a potential 15–20% sales uplift if GST savings flow through to consumers, especially in higher‑value electronics and appliances.