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Amazon Alerts 220 Million Prime Subscribers to Rising Impersonation Scams

Amazon is urging Prime members to verify renewal notices in its app or website before reporting suspicious messages to federal and consumer-protection authorities.

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Overview

  • On July 4, Amazon emailed roughly 220 million Prime subscribers with a warning about escalating impersonation scams targeting membership renewals.
  • Scammers are deploying multi-channel attacks—including phone calls, text messages, emails with fake “cancel subscription” buttons and social-media outreach—to steal credentials and money.
  • Security researchers discovered more than 120,000 counterfeit Amazon domains and web pages set up ahead of Prime Day to facilitate these phishing campaigns.
  • Amazon’s guidance advises verifying subscription status in the official mobile app or website, checking the Message Center for authentic notices and enabling two-step verification.
  • In partnership with the Federal Trade Commission and Better Business Bureau, Amazon has expanded consumer education efforts and is urging users to report any suspected scams to help curb fraud.