Overview
- Amazon, which launched the new "Preisverlauf" button Wednesday, displays past price trends on many product pages with views for 30 days, three months or up to a year where data exists.
- The feature draws on Amazon’s Rufus AI so customers can open a chart on the product page or ask the chatbot for a price history and receive suggested, lower‑priced alternatives when available.
- Availability is currently limited and Amazon has not given a timetable for a full rollout, so some users will not yet see the price history on every product page.
- Specialized third‑party price trackers remain relevant because they typically offer longer historical records, cross‑retailer comparisons and deeper analysis than Amazon’s initial on‑site view.
- By making pre-sale price moves visible, the tool could change how shoppers judge deals during major sales events and put pressure on sellers who raise prices before discounts.