Amazon Acquires Select Assets of India's MX Player

The $100 million deal aims to enhance Amazon's reach in smaller Indian cities and towns through a strategic partnership.

Amazon finalizes acquisition of MX Player assets from Times Internet, valuing them at under $100 million.
The deal excludes the entire company, focusing on specific assets to boost Amazon's local presence.
MX Player, popular in non-urban regions, will retain its brand under Amazon's ownership.
Talks between Amazon and Times Internet spanned nearly two years, with Sony also showing interest initially.
Amazon continues to expand its video streaming services in India, targeting broader demographics beyond metropolitan areas.