Overview

• The Connected Journeys report says 60% more travelers used generative AI for trip inspiration in 2025 than in 2024, with sharp gains in China where usage rose to 32% from 13%.
• UK respondents reported benefits from AI such as discovering new destinations (39%), finding hidden gems (27%) and greater confidence (38%), yet many cited inaccuracies (25%) and the need to double‑check results (33%).
• Coverage cites differing figures for willingness to pay for an AI travel assistant, with one piece reporting 64% versus another noting 37% for a one‑off fee, indicating a discrepancy that needs clarification.
• Handling disruptions strongly influences loyalty: 80% say provider quality shows in how issues are managed, and 81% are more likely to rebook when disruptions are handled efficiently and transparently.
• Travelers show openness to airport and baggage tech, with 70% of UK respondents willing to use biometrics for identity checks and 64% opting for home bag check‑in and delivery, as Amadeus executives call for travel‑specific AI training and better ecosystem integration.