Overview

• The new ride is a junior coaster planned for CBeebies Land at the Staffordshire resort.
• Merlin executive Sabrina de Carvalho confirmed it as the first Bluey coaster globally while keeping specifications, name, and manufacturer undisclosed.
• The attraction will sit alongside existing Bluey offerings at Alton Towers, including a Heeler family meet-and-greet, a live stage show, and themed hotel rooms opened in May 2024.
• BBC Studios’ Natasha Spence welcomed the project as Bluey’s first-ever rollercoaster at the resort.
• Further announcements are expected in the coming months, including a precise launch date, as the Emmy-winning series continues to rank highly with UK families.