Overview
- Alsea and Starbucks announced the renewal on Wednesday, May 20, 2026, extending Alsea’s license to operate and develop Starbucks in Alsea markets for 20 years to 2046.
- The new agreements keep substantially the same commercial terms as before and add jointly defined development obligations for 2026–2028 whose specific targets will be set by both companies.
- Alsea reported operating 1,969 Starbucks units as of March 2026, with 942 in Mexico and the remainder spread across France, Spain, Chile, Argentina and other European and Latin American markets.
- Alsea plans to invest about 5,500 million pesos in 2026 and aims to open 180–220 new units across its brands, while the company’s long‑term capex plan assigns roughly 60% of spending to Starbucks.
- The renewal reduces short‑term franchising uncertainty, backs Alsea’s recent cafés segment momentum—including a 3.5% same‑store sales gain in Q1 2026—and ties future growth to investments in store experience, digital channels and loyalty programs.