Overview

• Francisco Tosso rejected claims that Alsea drives displacement, calling the chain “a company of Mexicans for Mexicans” with inclusive local operations
• The operator employs over 95% Mexican staff with major medical insurance and sources more than 90% of its coffee domestically at premium prices
• Alsea is rolling out “Tiendas Insignia” across its 900-plus stores featuring region-specific murals, tiles and decorations to foster community belonging
• Tosso detailed the “Back to Starbucks” plan to reinforce the brand’s Mexican origins and enhance customer and partner experiences
• Mexico City’s mayor signaled possible paid agitators at the July 4 protest and the city government is advancing short-term rental limits and expanded affordable-housing programs